President Donald J. Trump said he is aware of reports that Amazon is considering a reboot of "The Apprentice" featuring his son, Donald Trump Jr.
The potential revival of the reality series marks a possible return to the brand that helped establish the former president's public image before his political career. A move to a streaming platform like Amazon would signal a shift in how the franchise reaches modern audiences.
Speaking during a C-SPAN interview on Thursday, Trump said he was responding to questions about the speculation regarding his son's potential role as host. He said that the original iteration of the show was a success, stating it ran for 14 seasons [1].
"We had a great success, 14 seasons…we'll see what happens," Trump said [1].
Reports regarding the project have remained inconsistent. Some accounts suggest Amazon is weighing a reboot specifically with Donald Trump Jr. as the lead, while other reports indicate the company is discussing a revival that would not include the former president as a host.
Trump did not confirm the existence of a deal or a formal offer during the interview. He said in a separate interaction with The Daily Beast that Donald Trump Jr. "has a little bit of charisma."
The original series focused on aspiring business professionals competing for a position in the Trump Organization. The show's signature catchphrase and high-stakes boardroom environment became cultural staples during its original run.
“"We had a great success, 14 seasons…we'll see what happens."”
The potential reboot of "The Apprentice" represents an attempt to leverage existing brand recognition in a fragmented streaming market. While the original series served as a springboard for Donald Trump's celebrity, a version hosted by Donald Trump Jr. would test whether the show's appeal resides in the format itself or the specific persona of the original host.
