Trump Media & Technology Group (DJT) will launch a paid API providing institutional customers with real-time access to market-moving news from influential Truth Social accounts [1].
The move represents a strategic effort to monetize high-value content and establish a new revenue stream for the company [2]. By gating access to influential accounts, the firm aims to capture value from institutional traders and analysts who rely on immediate information to make financial decisions.
The new service, known as the Truth API, is scheduled to launch Aug. 1, 2026 [3]. It will provide licensed, real-time feeds of content from the platform's most prominent users [1].
Reports on the pricing of the service varied across financial news outlets. While some initial reports suggested a five-figure price tag, other reports indicated a six-figure cost of $100,000 [1, 4].
This institutional feed is designed specifically for professional users in the U.S. who require a direct data stream rather than manual monitoring of the social media platform [2]. The API allows these entities to integrate Truth Social data directly into their proprietary trading or monitoring software.
Trump Media has not provided further details on the specific accounts that will be included in the licensed feed, or the terms of the licensing agreements [1].
“Trump Media & Technology Group will launch a paid API providing institutional customers with real-time access to market-moving news.”
This initiative signals a shift in Trump Media's business model, moving from a general social media platform toward a specialized data provider for the financial sector. By pricing the API at a premium, the company is betting that the volatility and market impact associated with high-profile Truth Social accounts create enough value for institutional firms to pay for a dedicated data stream.
