Kevin McGurn, the interim CEO of Trump Media & Technology Group, defended a paid service providing faster access to President Donald Trump's posts on Monday.
The Truth API represents a shift toward monetizing real-time data access for high-paying clients, reflecting the company's efforts to find new revenue streams.
Speaking during an interview on CNBC’s ‘Squawk Box’ program, McGurn said the company launched the Truth API because there was clear demand from the market for premium access to the president's posts [1, 2]. The service allows users to receive updates more quickly than through the standard Truth Social interface.
The cost for the Truth API service reaches a maximum of $100,000 per month [3]. According to McGurn, the number of customers currently utilizing the service is in the mid-teens, approximately 15 to 19 users [3].
Early-access sales through the API have already generated over $1 million in revenue [4]. This income arrives as the company faces significant financial headwinds. Trump Media recently reported a loss of $238 million [5].
McGurn said the decision to implement the fee was a response to external requests rather than an internal initiative. The API provides a technical bridge for entities that require immediate data delivery for monitoring or analysis, a feature the company believes justifies the premium pricing [1, 2].
The launch occurs as the company attempts to stabilize its balance sheet following the reported losses [5]. By targeting a small group of high-net-worth or institutional clients, TMTG is pivoting toward a B2B model to supplement its social media user base.
“The Truth API represents a shift toward monetizing real-time data access for high-paying clients.”
The introduction of a high-cost API suggests that Trump Media & Technology Group is leveraging the singular influence of Donald Trump to create a niche data market. While the revenue from a small number of clients is negligible compared to the company's $238 million loss, the move indicates a strategy to monetize political volatility and real-time communication for institutional traders or monitoring firms.
