TVN Chile is airing a marathon of the puppet news program “31 Minutos” across its terrestrial channel and digital platforms [1, 2].
The broadcast comes as the network seeks to capitalize on renewed international interest in the show. This surge in popularity follows the program's recent appearance on the NPR Tiny Desk Concert series [1].
The event features back-to-back episodes of the series, which follows the chaotic workings of a news team led by puppets [1, 2]. By utilizing both traditional television and YouTube, TVN Chile is targeting a wide demographic of viewers across different media formats [1, 2].
The puppet show has long been a staple of Chilean culture, but its reach has expanded beyond national borders. The decision to launch a marathon suggests a strategic move to integrate nostalgic terrestrial content with modern digital streaming trends [1].
While the program is primarily known for its humor and satire, its ability to attract global audiences through platforms like NPR demonstrates the enduring appeal of the characters. TVN Chile is leveraging this momentum to drive traffic to its own digital ecosystem [1].
Viewers can access the marathon via the network's main channel or through its official YouTube presence, where the live stream allows for real-time engagement with the audience [2].
“TVN Chile is airing a marathon of the puppet news program “31 Minutos””
This move reflects a broader trend of legacy media networks using viral global moments to revitalize older intellectual property. By linking a terrestrial broadcast to a digital stream, TVN Chile is attempting to convert temporary international buzz from a platform like NPR into long-term digital viewership for its own platforms.
