TVN Chile announced the premiere of its new series, "Los Sabores del Amor," which debuts in two days [1].
The launch represents a strategic move by Televisión Nacional de Chile to attract viewers through a "vertical series" format. This approach targets modern viewing habits, specifically audiences who consume content on mobile devices.
According to an official announcement from the network, the series is scheduled to premiere this Wednesday [2]. The promotion emphasizes a culinary theme, describing the content as something to "lick your fingers" over.
"Ladies and gentlemen, it is official: we are anxious," the TVN Chile official account said. "There are only two days left for the premiere of #LosSaboresDelAmor, our new vertical series from TVN that is finger-licking good."
The network is using social media and video platforms to generate excitement ahead of the launch. By framing the premiere as a shared event, TVN is encouraging its audience to coordinate their viewing schedules for the middle of the week.
Vertical storytelling differs from traditional broadcasting by utilizing a 9:16 aspect ratio. This format is standard for platforms like TikTok and Instagram, suggesting that TVN is attempting to bridge the gap between traditional television and short-form social media content.
TVN Chile said the network is eager for the debut and asked followers if they were ready to set up their plans for Wednesday [2].
“"There are only two days left for the premiere of #LosSaboresDelAmor"”
The adoption of a vertical series format by a national broadcaster like TVN signals a shift in how traditional media outlets in Chile are approaching content distribution. By creating shows specifically designed for vertical screens, TVN is acknowledging the dominance of mobile-first consumption and attempting to capture a younger demographic that typically avoids traditional television schedules.
