TVN and the Colo Colo women's football team have formed an alliance to produce a new vertical series titled "Fuera de Juego" [1].
This partnership marks a strategic intersection between Chilean sports and digital media, leveraging the visibility of women's athletics to drive viewership for a modern, mobile-first storytelling format.
The production is the fourth vertical series created by the broadcaster [1]. By utilizing a vertical video format, TVN aims to capture audiences on mobile platforms where short-form, upright content is the primary consumption method.
The narrative of the series draws inspiration from the real-world success of the Colo Colo women's team [2]. The team is a dominant force in Chilean football, having established themselves as four-time champions [1].
This collaboration allows the broadcaster to blend fictional storytelling with the prestige of a high-profile sports entity. The alliance focuses on using the team's achievements as a foundation for the show's plot, and atmosphere [2].
While the specific release date for the episodes was not detailed in the announcement, the project represents a continuing effort by TVN to diversify its content delivery beyond traditional television screens. The integration of sports branding into scripted content is intended to expand the reach of both the network and the football club [1].
“TVN and the Colo Colo women's football team have formed an alliance to produce a new vertical series titled "Fuera de Juego"”
This partnership reflects a broader trend in media where traditional broadcasters pivot toward vertical-first content to compete with social media platforms. By aligning with a successful women's sports team, TVN is tapping into the growing cultural and commercial momentum of women's football to attract a younger, mobile-centric demographic.
