TVN will launch the entertainment program "Pero que suene" this Wednesday, Aug. 19, at 14:30 hours [1, 2].
The debut marks an expansion of the network's digital content strategy by focusing on popular regional music genres. By dedicating a specific program to cumbia and ranchera, the broadcaster aims to capture a demographic rooted in traditional Latin American sounds.
The show will be hosted by Alanys Lagos and Pamela Leiva [1, 3]. The duo will lead the production, which is designed to provide high-energy entertainment centered on musical performances, and variety segments.
For the premiere episode, the program has secured La Combo Tortuga as the first guests [1, 4]. The group will perform as part of the inaugural broadcast, setting the tone for the series' musical direction.
Viewers can access the program across all TVN digital platforms [1, 2]. This distribution method allows the network to reach a wider audience beyond traditional television broadcasts, leveraging the accessibility of streaming and social media.
The production focuses on the cultural appeal of cumbia and ranchera, genres that remain staples of festive and social gatherings in Chile and across the region. By centering the show on these styles, TVN seeks to blend traditional musical heritage with modern digital broadcasting formats.
“TVN will launch the entertainment program "Pero que suene" this Wednesday”
The launch of 'Pero que suene' signals TVN's intent to diversify its digital portfolio by targeting niche musical interests. By prioritizing digital platforms over traditional linear television for this premiere, the network is testing a distribution model that favors on-demand accessibility for regional music audiences.
