Jeongyeon, a member of the K-pop group Twice, announced Monday that she is leaving JYP Entertainment [1].
The departure marks the first time a member of Twice has officially left the agency since the group's formation. Because the group has maintained a rare level of stability among top-tier K-pop acts, this shift signals a new phase in the group's management structure.
Jeongyeon shared the news via her Instagram account on Aug. 10 [1]. She confirmed that she has signed with VARO Entertainment to manage her individual activities [2]. Despite the change in agency, she said she will remain active as a member of Twice [2].
The move comes during a contract renewal period for the group [2]. While the singer transitions to a new label, the group's collective activities will continue as planned.
Reports on the length of her tenure with JYP Entertainment vary. Forbes reported she spent 11 years with the agency [3], while MSN reported the duration as 16 years [4].
JYP Entertainment, headquartered in Seoul, has managed the group since its debut. The agency has not issued a separate statement regarding the specific terms of the transition, but the announcement confirms the move to VARO Entertainment [2].
“Jeongyeon is the first Twice member to officially depart the agency.”
This move reflects a growing trend in the K-pop industry where idols maintain group memberships under a primary label while seeking independent representation for solo ventures. By splitting her contractual obligations between JYP and VARO, Jeongyeon can pursue individual creative control without dissolving the commercial brand of Twice.
