The UFC has highlighted 10 [1] undercard fights to watch ahead of the UFC 328 event scheduled for Saturday, March 18, 2024 [2].

These matchups serve as the critical build-up to the main event, ensuring that the momentum remains high before the headline fight. The undercard provides a platform for rising contenders to establish their standing within their respective weight classes.

The event will take place at the T-Mobile Arena in Las Vegas, Nevada [2]. The main card is scheduled to begin at 7 p.m. ET / 4 p.m. PT [1].

Among the featured fighters on the card are Waldo Cortés, Ilia Topuria, and Jeremy Stephens [2]. These athletes are part of a curated list of bouts that the organization and analysts recommend viewers prioritize before the main event clash between Khamzat Chimaev and Sean Strickland [1].

Viewers can access the event through Paramount Plus or UFC Fight Pass [1]. The selection of these 10 [1] specific bouts is intended to showcase a variety of fighting styles and stakes, ranging from title eliminators, and high-profile debuts.

The organization focuses on these preliminary matchups to maximize viewership across its digital platforms. By promoting these specific fighters, the UFC aims to create deeper investment in the athletes before they reach the main card spotlight.

“The main card is scheduled to begin at 7 p.m. ET / 4 p.m. PT”

The strategic promotion of undercard fights is a method used by the UFC to build a broader narrative for the event, ensuring that the audience is engaged long before the main event begins. By highlighting specific athletes like Ilia Topuria and Waldo Cortés, the organization manages the trajectory of future star power and matchmaking for subsequent events.