Three-quarters of U.S. adults said they are not interested in a foldable Apple device [1].
The findings suggest that Apple may face significant headwinds if it releases a foldable phone, as a vast majority of the domestic market shows little appetite for the form factor.
A survey conducted online between Aug. 13 and Aug. 17, 2026, found that 75% of U.S. adults are not interested in a foldable iPhone [1], [3]. The poll included approximately 2,000 adults [4].
While 25% of respondents expressed interest in a foldable model, such as a potential iPhone Ultra or Fold [2], that interest does not necessarily translate to a purchase. Consumers cited the expected price as a primary barrier to adoption. The projected cost for Apple's first foldable iPhone is estimated to be over $2,000 [5].
This lack of enthusiasm comes as competitors continue to iterate on foldable technology. However, the survey indicates that for the average U.S. consumer, the utility of a folding screen does not outweigh the anticipated financial burden.
Apple has not officially announced a foldable device, but the data suggests the company may need to address pricing strategies to capture a larger segment of the market. The gap between the 25% who are interested [2] and the 75% who are not [1] highlights a polarized reception to the hardware shift.
“75% of U.S. adults said they are not interested in a foldable Apple device”
This data indicates that Apple's brand loyalty may not be sufficient to overcome a high price ceiling for new hardware categories. While Apple often defines the market for its users, a $2,000 price point creates a psychological barrier that could limit the foldable iPhone to a niche luxury segment rather than a mass-market replacement.
