U.S. tariffs and Canadian counter-tariffs are increasing costs for businesses on both sides of the border [1].
This escalation threatens the stability of cross-border trade, as businesses face higher overhead costs that may eventually be passed to consumers. The situation creates a volatile environment for logistics and supply chain management in North America.
Lisa McEwan, co-owner of Hemisphere Freight and Brokerage Services, said the current environment is a "worst-case scenario" [1]. Based in Toronto, McEwan said the dual pressure of U.S. tariffs and Canadian retaliatory measures is driving up the cost of doing business [1, 2].
The friction stems from the combination of initial U.S. tariffs and the subsequent counter-tariffs implemented by Canada [1]. This cycle increases the financial burden on companies that rely on the movement of goods between the two nations [2].
Logistics experts said that when both countries implement tariffs, the cost of trade rises significantly, making it difficult for smaller firms to maintain their margins [1]. McEwan said the resulting financial pressure impacts the efficiency of the brokerage process and the overall flow of freight [1, 2].
While specific numerical increases in shipping costs were not detailed, the cumulative effect of these policies creates a barrier to trade [1]. Businesses must now navigate a more expensive and complex regulatory landscape to move products across the border [2].
“The current environment is a "worst-case scenario"”
The conflict highlights a breakdown in trade diplomacy between the U.S. and Canada. When retaliatory tariffs are introduced, it creates a compounding effect where businesses pay premiums on both imports and exports, effectively shrinking the profit margins of North American trade partners and potentially slowing economic growth in the logistics sector.


