Volvo announced that its 2027 EX60 electric SUV is available to order in the U.S. with a starting price of $59,795 [1].
This pricing strategy signals Volvo's intent to make electric vehicles as accessible as gasoline cars. By positioning the EX60 against established rivals, the company aims to capture a larger share of the luxury EV market.
Reports on the exact starting cost vary across sources. While some outlets cite a price of $59,795 [1], other reports state the vehicle starts at $58,400 [2]. A third estimate puts the cost at around $60,000 [3]. Despite these discrepancies, the EX60 carries a lower starting price than the XC60 plug-in hybrid [4].
The vehicle is designed to compete directly with the BMW iX3 and the Mercedes GLC EV. Technical specifications for the EX60 include a maximum electric range of up to 400 miles [5] and a power output of 670 hp [3].
Industry analysts suggest the vehicle's design and performance make it a strong contender in the luxury segment. "I really do think it's a sweet‑looking ride, and — depending on how it drives — a worthy competitor to the likes of the iX3 and GLC EV," a Jalopnik author said.
Volvo's move to undercut the price of its own plug-in hybrid models reflects a broader shift toward full electrification. The company is focusing on competitive pricing to lure buyers away from traditional luxury combustion engines, a move that puts pressure on BMW and Mercedes-Benz to adjust their own pricing structures.
“The EX60 carries a lower starting price than the XC60 plug-in hybrid.”
Volvo is attempting to disrupt the luxury EV segment by pricing the EX60 more aggressively than its own hybrid predecessors. By targeting a price point under $60,000 while offering high horsepower and range, Volvo is shifting the competition from purely technological specs to value-based luxury, forcing competitors like BMW to either lower prices or increase feature sets to remain attractive.
