VRT announced that the 2026 edition of its annual charity campaign, De Warmste Week, will focus on the theme "a warm home for everyone" [1].

The initiative aims to raise awareness and funds for individuals who lack a safe, loving, and warm home. By addressing the multifaceted nature of housing and stability, the campaign seeks to provide support for those in precarious living situations across Belgium [1, 5].

To lead the effort, VRT introduced three new ambassadors: Maureen Vanherberghen, Hakim Chatar, and Wannes [2]. Vanherberghen, 38, and Chatar, 35, will join Wannes in promoting the campaign's goals [2]. The trio aims to emphasize that a home involves more than just physical shelter.

"Een warme thuis bestaat uit veel meer dan 4 muren," Vanherberghen said [3].

The campaign is scheduled to run during the week preceding Christmas 2026, though the broader promotional efforts will begin in mid-November 2026 [1, 4]. A kick-off event was held in Brugge, Belgium, to mark the start of the initiative's preparations [4].

A VRT spokesperson said, "De Warmste Week 2026 vlamt voor een warme thuis voor iedereen" [1].

The nationwide effort will utilize a variety of events and media outreach to encourage donations. These funds are intended to ensure that vulnerable populations have access to the security and warmth required for a stable life, a goal that aligns with the campaign's broader mission of social solidarity [1, 5].

““Een warme thuis bestaat uit veel meer dan 4 muren.””

By shifting the focus toward the concept of a 'warm home' rather than just physical shelter, VRT is expanding the scope of its philanthropic outreach to include mental and emotional stability. This approach recognizes that housing insecurity is often tied to broader social isolation, making the campaign a tool for both financial aid and social advocacy in Belgium.