Former SoftBank investors Felipe Sinisterra and Dave Wang are charging Wall Street banks $25,000 per day [1] for one-day AI training workshops.

The surge in demand highlights a critical gap in the financial sector where institutions have acquired advanced AI tools but lack the internal expertise to integrate them into daily operations. By focusing on workflow automation and strategy, these trainers help banks realize the value of their software investments.

Sinisterra and Wang founded their company, Wall Street Prompt, in July 2025 [1]. Since then, they have secured clients including T. Rowe Price, Citigroup, and Bank of America [1]. The demand for their services has grown rapidly, leaving the pair booked out for two months as of this week [2].

While some reports estimate the cost per session at approximately Rs 24 lakh [3], the primary rate remains $25,000 [1]. This fee covers a single day of instruction designed to automate complex financial workflows.

"The bill for the day? $25,000," Sally Bakewell said on Bloomberg Television [1].

The trainers focus on the practical application of generative AI. Many banks have purchased expensive licenses for AI platforms but struggle to move beyond basic prompts to actual productivity gains. Sinisterra and Wang bridge this gap by teaching staff how to restructure their work processes to fit the technology.

"Felipe Sinisterra and Dave Wang are charging $25,000 a day to train Wall Street banks on AI tools they have already bought," The Next Web staff said [2].

This trend reflects a broader shift in the corporate landscape where the value has moved from the software itself to the specialized knowledge required to operate it. As financial firms race to maintain a competitive edge, the cost of rapid upskilling has become a significant line item in their budgets.

“"The bill for the day? $25,000."”

The emergence of high-priced AI 'gurus' suggests that the primary bottleneck for artificial intelligence in the financial sector is no longer procurement, but human capital. Wall Street's willingness to pay a premium for short-term workshops indicates a desperate need for rapid operational transformation to avoid obsolescence, shifting the economic value from the AI developers to the implementation specialists.