Warren Buffett said he was the driving force behind Berkshire Hathaway’s large investment in Alphabet [1].
The move marks a significant shift for the conglomerate, which has historically avoided heavy concentrations in the technology sector. By securing a position in the parent company of Google, Berkshire gains exposure to the evolving landscape of artificial intelligence and digital advertising [5].
During an interview with CNBC TV18, Buffett addressed the origins of the stock purchase. "I initiated it," Buffett said [1].
The investment comes after years of the chairman publicly acknowledging his hesitation to enter the tech market earlier. While Berkshire is now a major shareholder, Buffett reflected on his past caution regarding the company's valuation and business model. "I made a mistake by not investing in Google earlier," Buffett said [1].
Buffett said the decision was driven by the strength of Alphabet’s advertising business and the transformative potential of AI [5]. He said he wants Berkshire to maintain a significant presence in the tech sector to ensure the portfolio remains competitive in a digital-first economy [5].
While Buffett claimed credit for the strategic decision, other reports have highlighted the operational role of CEO Greg Abel. Two deals announced by Abel totaled $16.8 billion [4]. Some reports suggest Abel led the rapid execution of these transactions, though Buffett said he was the initiator of the Alphabet position [1, 4].
Berkshire Hathaway's portfolio filings confirm the substantial holding in Alphabet, reflecting the company's ability to pivot its investment strategy under Buffett's direction [2].
“"I initiated it."”
This admission highlights a rare strategic pivot by Warren Buffett, who spent decades avoiding tech stocks he did not fully understand. By taking direct credit for the Alphabet investment, Buffett is signaling that Berkshire is now aggressively pursuing AI-driven growth, moving away from its traditional reliance on industrial and insurance assets to hedge against digital disruption.



