Betteridge Road in White City, Saskatchewan, is drawing public attention due to its unusual wavy design [1].
The road's unconventional layout highlights a shift in urban planning within the suburb of Regina. By moving away from traditional straight grids, the town is implementing a modern design approach intended to support a long-term town-centre development strategy [1], [2].
Residents and commuters have taken notice of the winding alignment, which has since gone viral on social media [2]. The design is not an isolated occurrence in the region. Jeff Blyth said that Gordon Road and Chuka Boulevard are two examples of 'wavy' urban road design [2].
The alignment on Betteridge Road is specifically tied to the broader goals of the town-centre plan [1]. This approach to infrastructure is intended to integrate the road into the future growth and aesthetic of the community, a departure from standard industrial or residential street layouts [1], [2].
Local media coverage began increasing earlier this week, with reports surfacing on June 9 [2] and further visual documentation appearing on June 12 [1]. The interest stems from the visual contrast between the winding road and the typically linear geography of the surrounding area [1].
While the design has raised questions among the public, officials said that the layout is a deliberate choice for the town's future [1]. The focus remains on how this urban design will influence traffic flow and land use as the town-centre develops further [2].
“The road features an unusual 'wavy' design that is part of a long‑term town‑centre plan.”
The adoption of 'wavy' road designs represents a transition toward New Urbanism, where street layouts are designed to slow traffic and create more organic, walkable community hubs rather than prioritizing high-speed transit. By integrating these patterns into the town-centre plan, White City is prioritizing long-term urban aesthetics and pedestrian-centric development over traditional grid efficiency.
