Will Ferrell and Luke Wilson appeared in a GQ YouTube video to play a movie-guessing game called “Was I In This Movie?”

The segment serves as a promotional tie-in for the Netflix series “The Hawk.” By leveraging the comedic chemistry between the two leads, the production aims to generate viewership for the new show through social media engagement.

During the challenge, the actors attempted to identify films using only screenshots, reviews, and quotes. The scale of the task was significant, as the duo had more than 150 movies to recall for the game [1]. This format tests the actors' memories of their own expansive filmographies while providing a lighthearted look at their professional histories.

The collaboration highlights the recurring professional relationship between Ferrell and Wilson. The promotional effort coincides with the release of “The Hawk,” which has been described as a Netflix TV series [2].

Because the game relies on fragmented evidence, such as a single line of dialogue or a cropped image, it creates a high-stakes environment for the performers. The video was released earlier this month, appearing in reports on July 16 [2].

“The duo have north of 150 movies to recall for the game.”

This promotional strategy reflects a broader trend in streaming marketing where studios use high-profile talent to create 'snackable' social content. By partnering with a brand like GQ for a gamified experience, Netflix attempts to reach a wider audience beyond traditional trailers, utilizing the existing rapport between Ferrell and Wilson to build anticipation for 'The Hawk'.