Will Forte appeared on The Tonight Show Starring Jimmy Fallon to promote the upcoming film "Coyote vs. ACME."
The appearance highlights the marketing push for a project that has faced a complex production history, mirroring the struggles of its central character.
Forte said Fallon the premise of the movie features an underdog narrative. He said the on-screen struggle of the character became a reality for the production of the film itself. The actor also used the appearance to gift Fallon a pair of used Wile E. Coyote socks.
Beyond the film, Forte mentioned a comedy series featuring his mother and her friend Carol. This personal project adds to the actor's current slate of creative endeavors as he returns to the public eye for the movie's press tour.
The film is scheduled to open in theaters on August 28, 2026 [1]. This release follows a period of anticipation that included a final trailer released on July 23, 2026 [1].
The production's status as an underdog was previously highlighted during a San Diego Comic-Con panel in 2025 [3]. The narrative of overcoming obstacles has become a central theme in how the studio and cast are presenting the movie to audiences.
Forte's appearance on the NBC set in New York City serves as a key stop in the promotional cycle for the film, which blends live-action and animation to bring the classic cartoon rivalry to the big screen.
“The on-screen struggle of the character became a reality for the production of the film itself.”
The framing of 'Coyote vs. ACME' as a real-world underdog story suggests the film may have faced significant studio hurdles or delays prior to its 2026 release. By leaning into this narrative during press tours, the marketing strategy attempts to build emotional investment from audiences who sympathize with the struggle of the production itself.
