Shakira, Madonna, and BTS will perform together during the halftime show of the 2026 FIFA World Cup final [1, 2, 3].
This collaboration marks a significant shift for FIFA as it seeks to create a globally unifying event. By pairing Latin, Western, and K-pop icons, the organization aims to reflect the international scale of the tournament's audience [2].
The performance is scheduled to take place at MetLife Stadium in New Jersey, U.S. [1, 2]. Chris Martin of Coldplay is serving as the curator for the event, coordinating the efforts of the high-profile lineup [1].
Shakira expressed her excitement regarding the upcoming performance. "Para mí es un sueño," she said [4].
Despite the reports, there are contradictions regarding the lineup. While multiple sources state the artists will lead the show, Vanity Fair reported that Shakira would not perform as she typically does during opening ceremonies [5].
The 2026 final represents a new era for the tournament's entertainment strategy. By integrating a curated halftime show, a format traditionally associated with the U.S. Super Bowl, FIFA is attempting to increase the spectacle of the sport's most important match [3].
The selection of MetLife Stadium as the venue ensures the event will be hosted in one of the most prominent sports hubs in the U.S. The combination of Madonna's legacy, Shakira's global reach, and BTS's massive digital following is intended to maximize viewership across all continents [1, 2].
“"Para mí es un sueño"”
The introduction of a curated halftime show for the World Cup final suggests FIFA is adopting the American 'Super Bowl' model to boost commercial appeal and cultural relevance. By selecting artists from diverse linguistic and regional backgrounds, the organization is attempting to solidify the tournament as a global pop-culture event rather than just a sporting competition.
