Xreal has introduced a budget-focused sub-brand, X By Xreal (xbx), and launched the a01 ultra-light augmented reality smart glasses [1], [2].
The move represents a strategic shift to capture the entry-level smart-glasses market by prioritizing affordability and lightweight design over high-end spatial tracking [1], [3].
The xbx a01 model is priced at $299 [1], [2], [3], [4], [5]. To achieve this price point and reduce weight, the device omits degrees-of-freedom (DoF) tracking, which is typically used for more complex immersive experiences [2], [5].
Despite the lower cost, the glasses include a micro-OLED display with a 120 Hz refresh rate [3]. The hardware also features anti-shake technology to stabilize the visual experience for the user [3].
Customization is a primary focus of the new line. The a01 model comes with swappable frames, allowing users to change the aesthetic look of the glasses [3], [4].
Company details said the glasses were scheduled to become available in the U.S. in July 2024 [4].
“Xreal has introduced a budget-focused sub-brand, X By Xreal (xbx).”
By launching a dedicated budget sub-brand, Xreal is attempting to move AR glasses from a niche enthusiast product to a mass-market consumer accessory. The decision to remove DoF tracking suggests the company believes a segment of the market values a lightweight, stylish form factor and basic display capabilities over full spatial computing functionality.
