Xreal is launching its XBX sub-brand AR glasses in the U.S. this month following an initial release in China [1], [2].
The move represents a strategic shift toward the budget market. By creating a dedicated sub-brand, Xreal aims to make augmented reality hardware less intimidating and more accessible to casual buyers [1], [3].
Announced May 27, 2026 [1], the XBX a01+ model is priced at $299 [1]. The device features dual micro-OLED displays and a refresh rate of 120 Hz [4]. To improve the user experience, the glasses include an anti-shake algorithm [5].
Industry reviewers have highlighted the hardware's brightness and weight. An MSN reviewer said, "Xreal's XBX a01+ is the best pair of budget AR glasses we've seen yet."
The a01+ is part of a broader effort to expand market reach beyond high-end enthusiasts. A writer for Digital Trends said, "Xreal is finally making AR glasses a little less intimidating" [3].
While some sources refer to the model as the a01 [1], other reports identify the device as the a01+ or A01 Plus [2], [4]. Despite the naming variations, the core specifications remain consistent across reports, focusing on a lightweight frame, and high-brightness displays.
Availability in the U.S. is slated for July 2026 [5]. The company is positioning the XBX line as a gateway for consumers who have previously avoided AR due to high costs or bulky designs.
“Xreal's XBX a01+ is the best pair of budget AR glasses we've seen yet.”
The introduction of the XBX sub-brand signals a transition from AR as a luxury niche to a consumer commodity. By pricing the a01+ under $300, Xreal is attempting to establish a dominant footprint in the 'entry-level' wearable market, potentially forcing competitors to lower prices or innovate on form factor to remain competitive.
