The New York Yankees played the Philadelphia Phillies on Friday, July 12, 2026, in a game streamed live via Apple TV [1].

This matchup highlights the ongoing shift in sports broadcasting toward subscription-based streaming services. By partnering with Apple, Major League Baseball is targeting a digital-first audience through its "Friday Night Baseball" weekly doubleheaders [5].

The game took place at Citizens Bank Park in Philadelphia, Pennsylvania [1, 2]. The first pitch was scheduled for 6:45 p.m. Eastern Time [1]. To increase accessibility, MLB streamed the first two innings of the contest on its official YouTube channel [3, 4].

Access to the full broadcast requires an Apple TV subscription, which costs $12.99 per month [4]. However, new users can access the content through a seven-day free trial [4]. This trial period allows viewers to watch two weeks of doubleheaders before the monthly payments begin, a Yahoo Sports writer said [4].

The game is part of a broader summer slate of programming. An Apple TV spokesperson said, "Apple TV will stream another month of weekly doubleheaders featuring the Yankees, Red Sox, Blue Jays, Mariners, Cubs, Cardinals, and more" [5].

While some reports suggested the game could be viewed for free [1], the standard access model remains tied to the Apple TV subscription after the trial period expires [4]. The partnership ensures that marquee matchups are featured prominently in the streaming landscape throughout the 2026 season.

“"Apple TV will stream another month of weekly doubleheaders featuring the Yankees, Red Sox, Blue Jays, Mariners, Cubs, Cardinals, and more."”

The distribution of this game across Apple TV and YouTube reflects a hybrid strategy by Major League Baseball to maximize reach. By offering the first two innings for free on YouTube, the league creates a 'funnel' to drive users toward the paid Apple TV subscription, signaling a move away from traditional linear cable broadcasts toward a fragmented, multi-platform viewing experience.