YG Entertainment announced upcoming music releases for Blackpink, Treasure, and Babymonster in a video posted to the label's official YouTube channel [1].
These updates provide a strategic timeline for some of the world's most influential music acts, signaling a concentrated push of content for the remainder of 2024 [2].
Founder Yang Hyun-suk detailed the roadmap in a video released at midnight KST, though reports on the exact date vary between May 20 and May 26, 2024 [1, 3]. The schedule begins with Babymonster, who are set to drop a new single in July 2024 [1]. This initial release will be followed by a full album [1].
Treasure is also scheduled for a comeback, with a new album planned for release in the fall of 2024 [1, 4]. The announcement further confirmed that Blackpink is preparing a new EP, which is expected to arrive in November 2024 [3, 5].
Yang Hyun-suk said the artists are "working hard" on these projects [3]. The rollout is designed to maintain the label's momentum and generate anticipation for its major acts [2, 4].
While some reports initially focused only on Babymonster and Treasure, the comprehensive plan includes the global reach of Blackpink [1, 3]. The sequence of releases, starting with a new group's single and ending with a veteran act's EP, suggests a tiered approach to the 2024 calendar [1, 5].
“Babymonster will drop a new single in July 2024, followed by a full album.”
The coordinated release schedule indicates YG Entertainment's strategy to balance the growth of its newest group, Babymonster, with the sustained global dominance of Blackpink. By spacing these releases from July through November, the label ensures a constant stream of high-profile content to maximize revenue and chart presence throughout the second half of the year.




