Yash Raj Films posted a short, humorous scene from the movie “Dum Laga Ke Haisha” on YouTube to celebrate Mother’s Day.

The clip highlights the film's comedic approach to family dynamics and maternal authority. By revisiting a popular scene, the studio leverages nostalgia to engage audiences during a global holiday centered on maternal appreciation.

The movie, which originally premiered Feb. 27, 2015 [1], stars Ayushmann Khurrana and Bhumi Pednekar in lead roles. The production was directed and written by Sharat Katariya and produced by Maneesh Sharma. The film's musical score was composed by Anu Malik, with lyrics provided by Varun Grover.

Set in India, the story focuses on the complex relationship between the lead characters. The specific clip shared by the studio emphasizes a moment of maternal command, aligning with the #MothersDay hashtag used in the video description.

This digital strategy allows the studio to maintain the visibility of its older catalog. By selecting a "funny scene" for the holiday, the publisher targets a broad demographic of viewers who appreciate the blend of domestic drama and comedy found in the 2015 production [1].

“Yash Raj Films posted a short, humorous scene from the movie “Dum Laga Ke Haisha””

The redistribution of legacy content during thematic holidays is a common marketing tactic used by major studios to sustain the long-term relevance of their intellectual property. By linking a specific character dynamic to Mother's Day, the studio converts a decade-old film into a timely social media asset.