Yash Raj Films has launched its new independent music label, Raah Records, with the release of the song “Jaadugari” by singer-songwriter Aman [1].
This move signals a strategic expansion for the production giant as it enters the independent music market. By establishing a dedicated label, the company can cultivate artists outside the traditional framework of film-based soundtracks.
“Jaadugari” serves as the first original track released under the Raah Records banner [1]. The song is described as a heartfelt piece focusing on themes of love, loss, and regret [1]. The release includes both an audio track and an official music video, which are available on the official YRF YouTube channel and other major streaming platforms [2].
Raah Records was created to introduce a new wave of independent talent to the public [3]. Aman is the first signed artist for the label, marking the beginning of the label's roster development [3]. The production of the track involved sessions at Island City Studios, where the artist recorded the emotional debut [1].
While Yash Raj Films is primarily known for its dominance in the Indian cinema industry, the launch of Raah Records allows the company to diversify its intellectual property. The label aims to bridge the gap between cinematic music and the independent scene, a growing sector of the global music industry [3].
““Jaadugari” serves as the first original track released under the Raah Records banner.”
The establishment of Raah Records indicates that Yash Raj Films is diversifying its business model to capture the independent music market. By signing artists like Aman for non-film projects, the company is reducing its reliance on movie tie-ins to generate music revenue and seeking to build a standalone brand in the streaming era.
