YTN launched a viewer-feedback program titled “시청자 톡톡Y” to read and respond to audience comments on its news reports [1].
The initiative represents a shift toward interactive journalism by allowing the public to help complete news stories through direct engagement. By integrating viewer perspectives, the network aims to move beyond the traditional one-way delivery of information.
The program aired on July 26, 2026 [1], and is broadcast via YTN’s YouTube channel and online platform [1]. According to the program description, the goal is to ensure that news does not end with the simple delivery of facts [1].
In the segment, YTN staff review feedback and provide responses to the audience [1]. The network said, "YTN을 향한 시청자의 목소리를 듣고 YTN이 답하는 (시청자 톡톡 Y) 시간입니다" [1]. This translates to a dedicated time for the network to hear the voices of its viewers and provide answers.
The strategy focuses on the belief that news is a collaborative process. By treating the audience as active participants rather than passive consumers, YTN intends to provide a more comprehensive view of current events [1].
This approach to viewer criticism and feedback allows the network to address gaps in its reporting. The program serves as a bridge between the editorial desk and the public, creating a loop where viewer insights can potentially influence future coverage [1].
“"뉴스는 전달로만 끝나지 않습니다."”
The introduction of “시청자 톡톡Y” reflects a broader trend in digital media where news organizations seek to increase transparency and trust through audience participation. By formalizing a feedback loop, YTN is attempting to mitigate the disconnect between professional journalism and public perception, effectively turning the audience into a source of qualitative data for story completion.
