Yuma Nakayama spoke about his personal and professional growth since becoming an independent artist during an event at Tower Records on Saturday [1].
The appearance marks a transition for the performer, who is now managing his own career path and fan engagement strategies outside of a traditional agency structure.
Nakayama attended the event to celebrate the digital release of his singles "ReTRY" and "SPARK" and the launch of commemorative mini jewel keyholders [1]. During the gathering, he reflected on the changes in his lifestyle and work ethic since going independent. He noted that he has become more disciplined in his daily routine, and said, "I started waking up early" [1].
His independence began approximately one and a half years ago [1], culminating in his formal departure from STARTO ENTERTAINMENT in late January 2025 [1]. Nakayama said that the shift has allowed him to close the distance between himself and his supporters.
He expressed a deep sense of gratitude for the increased opportunities to meet fans directly. This intimacy has shifted his perspective on performance, leading him to emphasize the value of live experiences over recorded media. "It's cooler in person," Nakayama said [1].
The artist encouraged his audience to embrace the energy of live music, and said to the crowd, "Let's let loose more" [1]. He said he feels overwhelmed with emotion regarding the current closeness he shares with his fanbase, which he attributes to his new professional autonomy.
By controlling his own schedule and public appearances, Nakayama has pivoted toward a model of direct-to-fan interaction. This approach emphasizes the visceral experience of a live show—something he believes is superior to any digital representation [1].
“"It's cooler in person"”
Nakayama's transition reflects a broader trend of Japanese entertainers moving away from the restrictive 'Jimusho' agency system toward independent management. By prioritizing direct fan engagement and live authenticity, he is attempting to build a sustainable brand based on personal accessibility rather than corporate curation.
