Zalando is integrating AI-driven robots from Polish start-up Nomagic into its European fulfilment centres to modernize its logistics operations.
The move signals a shift toward AI-integrated warehousing in Europe. By deploying these systems, Zalando aims to increase efficiency while establishing a collaborative environment where automation supports rather than replaces human workers.
According to a press release issued March 19, 2026, Zalando plans to install up to 50 Nomagic robots [1] across its network of European fulfilment centres. The deployment focuses on revolutionizing the logistics sector by applying artificial intelligence to the physical movement, and organization, of goods.
Nomagic, based in Poland, designed the robots to complement human labor. The start-up intends for the technology to create a new way of working that enhances the capabilities of warehouse staff. This approach seeks to mitigate common concerns regarding total automation in the supply chain.
The rollout follows a growing trend of European companies investing in homegrown robotics to reduce reliance on external tech giants. By partnering with a Polish start-up, Zalando is utilizing regional innovation to optimize its distribution speed, and accuracy.
The integration of these units is expected to streamline the flow of inventory within the centres. This optimization is critical as e-commerce demands continue to fluctuate across the European market.
“Zalando plans to install up to 50 Nomagic robots across its network.”
The partnership between Zalando and Nomagic reflects a strategic pivot toward 'cobotics,' where robots and humans share the workspace. By focusing on complementary automation rather than full replacement, the company is attempting to scale its logistics capacity while avoiding the labor disputes and social friction often associated with mass automation in the warehouse sector.
