Zee Music Company has released the music video for the song "Bhasad Macha" on its official YouTube channel [1].

The release brings together several high-profile figures in the Indian music industry to promote the track. This collaboration leverages the combined reach of established playback singers and contemporary composers to maximize digital viewership.

The song features vocal performances by Mika Singh, Vishal Mishra, and Jyotica Tangri [1]. Vishal Mishra served as the composer for the piece, while Raj Shekhar provided the lyrics [1].

Music production for the track was handled by Vaibhav Pani and Vishal Mishra [1]. The project credits several other musicians for their contributions to the final arrangement. The video was published as part of the promotional cycle for the film "Deva," which stars Shahid Kapoor and Pooja Hegde [1].

As a digital release, the video is accessible globally via the Zee Music Company platform. The production follows the current industry trend of releasing high-energy promotional singles to build anticipation for upcoming cinematic releases, a strategy used to drive social media engagement through short-form video clips [1].

“Zee Music Company has released the music video for the song "Bhasad Macha"”

The release of "Bhasad Macha" signifies a strategic alignment between the film industry and digital music distributors to create viral momentum. By employing a trio of distinct vocalists and a recognized composer, the production aims to capture multiple audience demographics before the full theatrical release of the associated film.