Zee Music Company has released the music video for the song "Gulaabo," a promotional track associated with the film Shaandaar [1].

The release serves as a primary marketing tool to generate interest in the film's soundtrack and overall production. Music videos in the Indian film industry often drive digital engagement and influence the commercial success of the accompanying cinema release.

The track features the work of composer Amit Trivedi and includes vocals by Vishal Dadlani and Anusha Mani [1]. Lyricist Anvita Dutt wrote the song, which is part of the broader creative vision for the project [1].

Production for the film and its accompanying music was a collaborative effort between several major banners. The project was produced by Karan Johar and The Phantoms, with production support from Fox Star Studios, Dharma Productions, and Phantom Production [1].

Vikas Bahl directed the film, overseeing the integration of the musical sequences into the narrative [1]. The video was made available to the public via the Zee Music Company YouTube channel to maximize its reach across digital platforms [1].

The collaboration brings together high-profile talent from the music and film industries. By leveraging the combined influence of Trivedi's composition and the production power of Dharma and Fox Star, the release aims to capture a wide audience through social media and streaming services [1].

“Zee Music Company has released the music video for the song "Gulaabo."”

The release of "Gulaabo" highlights the strategic intersection of music production and film marketing in India. By utilizing a multi-banner production approach involving Fox Star Studios and Dharma Productions, the project seeks to minimize financial risk while maximizing visibility through high-profile musical collaborations.