The 17th edition [1] of the Zinnov Awards recognized 18 [1] organizations and leaders for their impact on enterprise outcomes in the AI era.
The recognition highlights a shift in how global capability centres, or GCCs, operate within the corporate hierarchy. These centers are moving from back-office support roles to strategic drivers of innovation, and cultural transformation.
The awards took place on the first day of Zinnov Confluence 2026. Organizers honored recipients across 10 [1] categories, focusing on achievements in AI, leadership, talent, and culture [1]. The event served as a platform to showcase how these centers are integrating artificial intelligence to reshape business results.
"The Zinnov Awards celebrate the strategic impact of global capability centres that are driving enterprise outcomes in the AI era," a Zinnov spokesperson said.
The evolving role of these centers reflects a broader trend in global business operations. By centering talent and technology in specific hubs, companies are attempting to accelerate the deployment of AI across their entire enterprise.
Industry analysts have noted that the integration of AI is changing the fundamental value proposition of these hubs. One analyst said that GCCs are fast becoming integral to the global enterprise, and their role is evolving sharply with AI.
“The 17th edition of the Zinnov Awards recognized 18 organizations and leaders.”
The transition of GCCs from cost-saving centers to value-generating hubs indicates that AI is decentralizing corporate innovation. As these centers take ownership of AI strategy and talent development, the traditional headquarters-led model of enterprise management is being replaced by a distributed network of specialized global hubs.
