Zlatan Ibrahimović removed internet personality iShowSpeed from a Fox Sports broadcast during early coverage of the 2026 FIFA World Cup [1, 2].
The incident highlights the tension between traditional sports broadcasting and the unpredictable nature of modern influencer culture. As networks integrate digital creators to attract younger audiences, the clash between scripted production and livestream-style spontaneity becomes more apparent.
The disruption occurred at a Fox Sports studio set [1, 2]. According to reports, iShowSpeed made an off-script prediction regarding Cristiano Ronaldo that disrupted the flow of the broadcast [1]. This unscripted moment led to his removal from the set [1, 2].
While some descriptions of the event suggest that both Ibrahimović and Thierry Henry were involved in removing the creator, verified reports indicate only Ibrahimović asked iShowSpeed to leave [1]. The discrepancy stems from varying accounts of the studio interaction during the segment [1, 2].
Fox Sports has not issued a formal statement regarding the specific protocols for guest influencers on their World Cup sets. However, the interaction was captured in video footage and reported by sports media outlets [1, 2]. Ibrahimović, known for his commanding presence, acted to restore order to the production after the prediction occurred [1].
“iShowSpeed was removed from a Fox Sports broadcast after an off‑script Cristiano Ronaldo prediction.”
This event underscores the inherent risk broadcasters face when inviting high-energy influencers into controlled studio environments. By prioritizing viral moments over script adherence, networks risk losing control of their narrative, leading to friction with professional athletes and analysts who value the structure of a traditional broadcast.
