Actress Zoë Kravitz publicly criticized a Hulu Instagram post that referenced her relationship with singer Harry Styles in late April 2026 [3].
The exchange marks a rare public acknowledgment of the couple's relationship. It also highlights the ongoing tension between the actress and the streaming service regarding the handling of her previous work.
Kravitz responded to a post on Hulu's Instagram account that used a reference to Styles' new album to promote the series "High Fidelity" [1]. The actress wrote, "this is tacky" [1], in a comment that has since been deleted [2].
Hulu's promotional effort focused on the series "High Fidelity," which was cancelled after one season [1]. This incident occurs six years after Kravitz previously criticized Hulu for the decision to end the show after that single season [1].
Reports regarding the couple's status vary, with some sources citing an engagement while others describe Styles as a rumored fiancé [2], [5]. The actress said the streamer's use of her personal romance to market a defunct project was exploitative [1].
Kravitz has maintained a private stance regarding her personal life, making the "tacky" comment a notable departure from her usual silence on the matter [1].
“"this is tacky"”
This conflict illustrates the friction between celebrity personal branding and corporate marketing strategies. By using a high-profile romance to drive interest in a cancelled series, Hulu attempted to leverage contemporary pop-culture relevance to sustain a dead intellectual property, which the talent viewed as a breach of professional and personal boundaries.
