Zuffa Boxing held a media day at Fanatics Fest in New York City on July 18, 2026, to preview its upcoming ninth fight card [1, 2].
This event marks the promotion's strategic entry into the New York market, a critical hub for combat sports. By establishing a presence in the city, Zuffa Boxing aims to expand its brand visibility and attract high-profile talent within the U.S. boxing circuit.
The gathering provided the press with an inside look at the organization's operational plans and the roster for its ninth card [1, 2]. Central to the announcement were the promotion's latest signings, which include fighters Richardson Hitchins and Edgar Berlanga [1]. These additions signal the promotion's intent to secure established names as it scales its operations.
Fanatics Fest served as the backdrop for the event, allowing Zuffa Boxing to leverage the existing crowd and infrastructure of the larger festival [1, 2]. The promotion used the venue to outline future growth plans and detail how it intends to navigate the competitive landscape of professional boxing in the Northeast.
The media day focused on the logistical rollout of the ninth card [1]. The promotion's leadership detailed the scheduling and the specific match-ups intended to anchor the event, emphasizing a goal of consistent growth as they move beyond their initial launch phase.
Zuffa Boxing's expansion into New York follows a series of previous cards that have established the company's footprint [1, 2]. The promotion continues to integrate its business model with high-visibility events to maximize audience reach, and fighter exposure.
“Zuffa Boxing held a media day at Fanatics Fest in New York City”
Zuffa Boxing's move into New York City represents a shift from an introductory phase to a growth phase. By signing established fighters like Edgar Berlanga and launching a ninth card in a major media market, the promotion is attempting to challenge the traditional boxing hierarchy. The use of Fanatics Fest suggests a strategy of cross-promotional marketing to capture a broader sports and entertainment demographic.
