Benny Blanco has released a behind-the-scenes video for his single “Te Olvido (La La)” featuring Selena Gomez and Becky G [1].
The project highlights the intersection of global pop stardom and regional heritage. By focusing on the Chicano culture of Los Angeles, the collaboration aims to ground a commercial music release in a specific cultural and geographic identity.
Filmed in Los Angeles, the production sought to capture the city's unique energy. The video includes cameo appearances by Danny Trejo, Paul Rodriguez, B-Real, and Martin Klebba [1]. These appearances serve to anchor the visual narrative in the local community and its cultural icons.
“I wanted to celebrate the culture of Los Angeles and bring that energy to the video,” Blanco said [1].
The collaborative effort extended beyond the primary artists to the atmosphere of the city itself. Gomez described the experience as a way to honor her connection to the area. “It’s amazing to be part of a project that honors the city I love,” Gomez said [1].
Becky G also emphasized the synergy between the artists and the setting. “Working with Benny and Selena has been such a fun experience — the vibe is pure LA,” Becky G said [1].
The single serves as a precursor to Blanco's album, ‘Hermoso,’ which was slated for release on Aug. 14, 2024 [1]. The release of the behind-the-scenes footage provides a detailed look at the creative process used to blend modern pop production with traditional cultural aesthetics.
““I wanted to celebrate the culture of Los Angeles and bring that energy to the video.””
This collaboration represents a strategic blend of mainstream pop appeal and targeted cultural representation. By incorporating Chicano icons and filming on-location in Los Angeles, the artists are leveraging local identity to create authenticity for a global audience, signaling a trend where high-profile pop releases prioritize specific cultural homage over generic studio settings.
