The second song from the film Chhichhore, titled "Khairiyat," has gained significant traction following the release of a viral dance video [1].

The track's popularity highlights the enduring appeal of the film's lead actors and the reach of social media in amplifying cinematic music. This organic growth often signals a broader audience connection to the emotional themes of a production.

"Khairiyat" is performed by singer Arijit Singh and composed by Pritam [1]. The song features actors Sushant Singh Rajput and Shraddha Kapoor, serving as an ode to the love between their characters in the movie [1]. As the second song released from the soundtrack [1], it focuses on the soulful relationship between the protagonists.

The music has moved beyond official promotional channels into user-generated content. A schoolboy named Himank Mishra posted a video of himself dancing to a mash-up of the track while wearing his school uniform [2]. The video quickly went viral, reflecting the track's popularity among younger audiences [2].

Industry observers said that the combination of Arijit Singh's vocals and Pritam's composition often creates a catalyst for such trends. The viral nature of the dance video underscores how specific musical elements can resonate with viewers outside of the traditional film-watching experience [2].

The makers of Chhichhore said the song is a key emotional pillar of the film's narrative. By focusing on the refreshing love between the lead pair, the track aims to establish the romantic stakes of the story [1].

“The second song from the film Chhichhore, titled "Khairiyat," has gained significant traction.”

The viral success of 'Khairiyat' demonstrates the synergy between high-profile playback singers like Arijit Singh and the participatory nature of modern audiences. When a film track transitions from a promotional asset to a social media trend—particularly through a non-celebrity like a school student—it indicates a level of cultural penetration that traditional marketing cannot buy, potentially increasing the film's visibility across diverse demographics.