The makers of Dhamaal 4 have released the lyrical video for the song "Saree," an upbeat love track featuring folk elements.
The release serves as a primary promotional tool for the upcoming comedy, offering audiences a first look at the romantic relationship between characters played by Riteish Deshmukh and Anjali Anand.
Produced by Devgn Films and directed by Indra Kumar, the project stars Ajay Devgn alongside Deshmukh and Anand. The song was officially unveiled on a Saturday evening [1], approximately two weeks before the film's scheduled theatrical release [1].
To mark the occasion, the production organized a large-scale promotional event in the Mumbai area. While some reports describe the venue as a grand event in Mumbai [1], other details specify that the performance took place at a mall in Thane [2].
The launch celebration featured a performance by Deshmukh and Anand. The spectacle was amplified by the presence of 800 women dressed in pink sarees [2], creating a visual tie to the song's title and theme.
Sanju Rathod, known for the hit "Gulabi Saree," was involved in recreating the song for the film's soundtrack [3]. The lyrical video, released via T-Series, is intended to build momentum for the film's release by blending traditional folk sounds with modern upbeat production.
This marketing strategy follows a pattern of high-visibility public events designed to generate social media engagement and viral interest before the movie hits theaters.
“An upbeat love song with a touch of folk”
The scale of the 'Saree' song launch, particularly the coordination of hundreds of participants in themed attire, indicates a high-budget marketing push for Dhamaal 4. By leveraging the popularity of folk-inspired music and high-visibility public events in the Mumbai and Thane regions, the producers are attempting to secure a wide demographic reach ahead of the film's release.
