Formula 1 and Sky Sports signed five-year extensions to their broadcast partnership for the United Kingdom, Ireland, and Italy on May 6 [1, 3].
The agreement ensures that viewers in these key European markets maintain access to every race beyond 2030, stabilizing the sport's media presence in regions with deep racing roots [1, 3].
Liberty Media, the owner of Formula 1, reached the deal to continue a long-standing relationship with the broadcaster [1, 3]. Under the new terms, Sky Sports will hold the exclusive rights in the UK and Ireland through the 2034 season [2].
Rights for the Italian market have been extended through the 2032 season [2]. This extension allows the broadcaster to maintain its footprint in Italy, a critical hub for the sport due to the presence of Ferrari.
Reports on the financial terms of the agreement vary. One report suggests the deal is worth $1.35 billion [4], while another indicates a value of £1 billion [5].
The partnership focuses on delivering comprehensive coverage across the three territories, ensuring that the broadcast infrastructure remains consistent for the next several years [1, 2].
“Sky Sports will hold the exclusive rights in the UK and Ireland through the 2034 season”
By locking in long-term agreements in the UK and Italy, Formula 1 secures guaranteed revenue and viewership stability in its most traditional strongholds. The disparity in the reported deal value—ranging from £1 billion to $1.35 billion—reflects the high premium broadcasters are willing to pay for exclusive access to a sport seeing increased global popularity.
