Families in the La Huasteca region of Hidalgo, Mexico, are cultivating cempasúchil flowers to supply altars for Día de Muertos [1, 2].

This agricultural cycle is essential to the cultural identity of the region. The marigold, known for its vibrant color and scent, is believed to guide the spirits of the deceased back to their families during the traditional holiday [1, 2].

Cultivation occurs in the fields of the Huasteca hidalguense, with a significant focus on the community of Tlanepanco in the municipality of Huejutla [1, 3]. The process is a year-round commitment for local families who manage the land to ensure a steady supply of the blooms [2].

The seasonal timeline is strictly observed by the growers. Sowing of the cempasúchil began June 24 [1]. Following the planting phase, preparations for the offering begin June 29 [1].

These flowers serve as a central element of the spiritual landscape in Hidalgo. The labor-intensive process ensures that the bright petals and distinct fragrance are available for the elaborate altars constructed to honor the dead [1, 2]. Because the flowers are tied to specific spiritual significance, the timing of the planting and preparation is critical to the success of the harvest [1].

While some regional records associate the first offerings for Xantolo with late September, the agricultural preparation for the blooms remains anchored in the mid-year cycle [1, 3]. The commitment of these families allows the tradition to persist across generations, linking the physical labor of the fields to the spiritual practice of the holiday [2].

Families work all year to produce the flowers

The year-round cultivation of cempasúchil in Hidalgo demonstrates the intersection of agriculture and ancestral spirituality. By anchoring the planting cycle to specific dates in June, these communities ensure the biological timeline of the marigold aligns with the cultural requirements of Día de Muertos, preserving a traditional economy centered on ritual use.