A survey of 100 people has identified the top seven spicy gourmet food trends for the summer season [1], [2].
The findings highlight a shifting consumer preference toward intense heat and international flavors during the warmer months. This trend reflects a broader interest in "extreme" culinary experiences that combine heat with specific sensory effects.
The report was produced by the Soresta team from TBS NEWS DIG, who conducted the research to identify the latest trends in the spicy food market [1]. The team's investigation focused on items that consumers specifically crave during the summer, resulting in a ranked list of seven distinct dishes [2].
Among the top-ranked items, the report placed a particular emphasis on a specific import. The Soresta team said, "Attention is on Korea's shivering skewer" [1]. This item stands out due to its unique heat profile, which is described as causing a "shivering" sensation rather than simple spiciness.
The survey results suggest that Korean influence continues to drive the spicy food trend in Japan. By polling 100 individuals [1], the Soresta team aimed to provide a snapshot of current consumer appetites and the types of gourmet heat that are currently gaining traction in the market.
While the survey was small-scale, the identification of these seven items provides a roadmap for food vendors and enthusiasts looking to align with seasonal demand [2]. The report emphasizes that the appeal of these dishes often lies in the challenge of the spice level combined with the refreshing nature of summer dining.
“Attention is on Korea's shivering skewer”
The rise of 'shivering' and extreme spicy foods in Japan indicates a transition from traditional flavor profiles to sensory-driven dining. The specific popularity of Korean-style heat suggests that regional culinary exports are heavily influencing Japanese summer food trends, moving beyond basic spiciness toward complex, numbing, or tingling sensations.
