Meta and its partner Ray-Ban are offering discounts on several models of their smart glasses through various online retailers [1].
These promotional price cuts aim to attract new buyers and clear existing inventory as the companies navigate the competitive wearable tech market. The sales provide an entry point for consumers to test AI-integrated eyewear at a lower cost.
According to ZDNet, the second-generation smart glasses are currently 15% off [1]. The Oakley Meta HSTN glasses are available at a 20% discount [1]. ZDNet said these deals are "perfect gifts for dad" [1].
Greater discounts are available for older hardware. Gizmodo said the Gen 1 Ray-Ban Meta Wayfarer smart glasses are on sale with a 25% discount [2]. This reduction brings the price of the Gen 1 Wayfarer model down to $247 for a short period [2].
These offers are appearing on e-commerce sites and online retailers such as Amazon [2]. The sales began in April 2026 and continue through the current period [3].
Retailers are leveraging these price drops to move older stock while maintaining interest in the newer Gen 2 hardware. The varied discount tiers, ranging from 15% to 25%, reflect the different stages of the product lifecycles for the Ray-Ban and Oakley lines [1], [2].
“The second-gen smart glasses are 15% off, while the Oakley Meta HSTN glasses are 20% off.”
The aggressive discounting of Gen 1 hardware alongside moderate cuts for Gen 2 suggests Meta is prioritizing market penetration and user acquisition over high profit margins. By lowering the barrier to entry for AI-powered wearables, Meta can gather more consumer data and refine its ecosystem before launching future iterations.
