Japanese actress and TV personality Norika Fujiwara uses eight liters [1] of oxygen-rich water in her bath to prepare for special occasions.
The disclosure highlights the intersection of celebrity wellness trends and the luxury home-care market in Japan. Fujiwara's specific routine demonstrates how high-profile figures influence consumer behavior regarding niche health and beauty technologies.
Fujiwara shared the details during a media experience event for the WOX(R) oxygen-water server. Appearing in a red dress, she said she adds the water directly from the server into her bath on the night before a "special day" [1].
She said that taking time to reset her body and mind is essential. This process involves bathing, breathing exercises, and the use of the oxygenated water to maintain her beauty and ensure she is prepared for important events.
"I try to have time somewhere in my day to reset my head and feelings, such as taking a bath or adjusting my breathing," Fujiwara said [2].
Fujiwara emphasized the importance of a structured routine to maintain her physical and mental well-being. She said that the time spent preparing herself is vital for her overall maintenance.
"The time to prepare myself is important," Fujiwara said [2].
The actress's routine focuses on a holistic approach to beauty, combining physical treatments with mental resets to manage the pressures of her public-facing career.
“"The time to prepare myself is important,"”
This routine reflects a broader trend in the Japanese beauty industry toward 'home-spa' luxury, where consumers integrate specialized technology—such as oxygen-rich water servers—into daily wellness. By framing these habits as a mental and physical 'reset,' celebrities like Fujiwara market these products not just as beauty aids, but as essential tools for stress management and professional readiness.
