Rivian has opened the online configurator for its R2 midsize electric SUV, revealing full trim options and pricing for the vehicle.

The launch allows reservation holders to customize their vehicles ahead of deliveries. This move signals the company's confidence in the production ramp at its manufacturing plant in Normal, Illinois.

According to the new tool, the Performance trim of the R2 starts at $57,990 [1]. This pricing positions the vehicle competitively against other midsize electric SUVs. For comparison, the Tesla Model Y Performance is priced at $58,880 [1].

Rivian had previously indicated a June timeline for the configurator, but the tool went live earlier this month [1], [2]. The company is preparing for the scheduled start of deliveries in spring 2026 [3].

While most reports indicate the tool is live, some discrepancies exist regarding its official status. One outlet reported that the company said the configurator was coming soon and that no official tool was live yet [2]. However, the company has moved forward with providing spec options to let customers finalize their builds before the vehicle hits the road.

The R2 is a critical step for Rivian as it moves from high-end luxury trucks into the more crowded midsize SUV market. By establishing a price point below $60,000 for the Performance model, the company is targeting a broader consumer base than its previous offerings.

“The Performance trim of the R2 starts at $57,990.”

The release of the R2 configurator and specific pricing indicates Rivian is transitioning from the conceptual phase to the commercial execution phase of its mass-market strategy. By pricing the Performance trim slightly below the Tesla Model Y Performance, Rivian is directly challenging the market leader in the midsize electric SUV segment. The timing suggests the company is attempting to lock in customer specifications to streamline the production ramp in Illinois.