The Rolling Stones released a new podcast series titled "Foreign Tongues" on Monday to promote their upcoming album [1].
The series provides a rare behind-the-scenes look at the creative process of one of the world's most enduring rock acts. By documenting the recording sessions, the band offers fans insight into the modern dynamics between Mick Jagger, Keith Richards, and Ronni Wood [1].
Hosted by Norah Jones, the series is scheduled to release across six weeks [1]. The production explores the development of the new music and considers how the core members of the band collaborate in the current era [1].
In addition to interviews with the musicians, the series features a unique mindfulness meditation episode. This specific segment takes place at The Getty Museum [1].
The podcast is distributed across various digital platforms, including Apple Podcasts and Spotify [1]. While the series offers an intimate look at the band, some critics have noted its promotional nature. A reporter for The Guardian said, "Unsurprisingly, it’s a polished exercise in PR for one of the world’s biggest acts" [1].
The project serves as a primary marketing vehicle for the "Foreign Tongues" album, bridging the gap between the band's legacy and their current output through long-form audio storytelling [1].
“"Unsurprisingly, it’s a polished exercise in PR for one of the world’s biggest acts,"”
The use of a multi-week podcast series marks a shift in how legacy acts manage album rollouts. By partnering with a respected artist like Norah Jones and an institution like The Getty Museum, The Rolling Stones are diversifying their brand reach beyond traditional rock audiences and leveraging the intimacy of audio storytelling to maintain cultural relevance.
