Samsung Electronics announced three new foldable phone models during its Galaxy Unpacked event in London, United Kingdom [1].
The launch represents a strategic move to expand the company's foldable portfolio as competitors, including Apple, prepare to enter the foldable device market [3].
Drew Blackard, senior vice president of mobile product management for Samsung Electronics America, said the new lineup was outlined at the event [1]. The announcement includes the all-new Galaxy Z Fold 8 and the related Z Flip 8 [2]. Along with the smartphones, Samsung unveiled two new smartwatches featuring a foldable design [4].
One of the primary focuses of the new hardware is a revised physical form, with reports describing a new passport-shape for the foldable devices [4]. This design shift aims to improve the ergonomics, and portability, of the larger folding screens.
Pre-orders for the Galaxy Z Fold 8 began on July 22, 2026 [5]. The company is positioning these devices to secure its dominance in the premium foldable segment before other major manufacturers launch competing hardware [3].
Samsung has continued to iterate on its hinge and screen technology to address previous durability concerns. The new models are intended to bridge the gap between traditional smartphones and tablets, offering a versatile user experience in a compact frame.
“Samsung announced three new foldable phone models during its Galaxy Unpacked event in London”
Samsung is accelerating its release cycle to create a 'moat' of established user loyalty and hardware maturity before Apple launches its own foldable. By introducing not only phones but also foldable wearables, Samsung is attempting to define the entire ecosystem of flexible electronics, making it harder for latecomers to capture the high-end market.
