South Korean Market Vendors Struggle With Extreme Heat

Urban market vendors across South Korea are facing falling sales and crop spoilage as temperatures climb above 30°C ^[1].

This trend highlights the vulnerability of traditional open-air commerce in the face of intensifying summer heatwaves. As consumers shift toward air-conditioned indoor environments, small-scale vendors face a dual crisis of dwindling foot traffic and increased inventory loss.

In Seoul's Gwanak District, the impact is visible in the empty aisles of local markets. Vendors said that the extreme heat is pushing potential customers toward indoor activities and shopping centers.

"Since it is hotter than usual, there seem to be fewer people, and I think everyone is gathering indoors," said Yoon Na-yeon, a vendor in Gwanak District. "We also look for indoor dates—I think the number of people visiting the market will decrease."

Beyond the loss of revenue, the heat poses a direct threat to the quality of perishable goods. Fresh vegetables and herbs, which are staples of these markets, are particularly susceptible to the high temperatures. This creates a cycle of waste that further erodes the thin profit margins of the merchants.

"Lettuce and things like that spoil the most," said Lee Jong-nam, a market vendor. "Chives and other types of herbs are not as much as before."

Heatwave warnings have been issued across most regions of the country, forcing vendors to battle the elements while attempting to maintain their livelihoods. Many workers have resorted to using portable fans and constant hydration to cope with the oppressive conditions as they wait for customers who are increasingly avoiding the outdoors.