Former Prime Minister Justin Trudeau and pop star Katy Perry filmed themselves dancing to a new song by Xavier "Xav" Trudeau in Montreal [1].
The video highlights a rare public intersection of Canadian political legacy and global pop culture, used to promote a specific media segment.
The group recorded the footage inside a Home Hardware store in Montreal [2]. The recording took place on Aug. 17 [3], though the associated Virgin Radio chat segment was scheduled for Tuesday, Aug. 18 [4]. The spontaneous video served to share reactions to the new track by Xav Trudeau, who is 18 years old [1].
In the footage, the former leader and the singer reacted to the music while navigating the hardware store aisles. The clip was designed to promote a chat segment on Virgin Radio [5].
"We love Xav’s new song – it’s impossible not to dance!" Trudeau said [6].
Perry also praised the music during the recording. "This track is so catchy, I’m having the best time!" Perry said [7].
While some reports identified Trudeau as the sitting prime minister, other sources clarified his status as a former prime minister [8]. The video has since circulated across social media platforms, showing the family and Perry dancing to the 18-year-old's music [1].
“"We love Xav’s new song – it’s impossible not to dance!"”
The collaboration leverages the celebrity status of Katy Perry and the public profile of the Trudeau family to provide a viral marketing launch for Xavier Trudeau's music. By filming in a mundane setting like a hardware store, the promotion aims for a 'relatable' aesthetic that contrasts with the high-profile status of the participants.
