Scottish-American indie-rock duo Witch Post appeared on France 24’s Arts24 music show Monday to promote their sophomore EP, "Butterfly" [1].
The appearance highlights the duo's ability to maintain a creative partnership despite significant geographic barriers. It also signals a cultural transition in the music industry as the group marks the end of Charli XCX’s "Brat Summer" promotional era [1, 2].
Witch Post consists of Alaska Reid and Dylan Fraser. The pair operates as a cross-continental collaboration, managing their musical output while living more than 4,000 miles apart [1]. This distance defines the logistical nature of their partnership, requiring digital coordination to produce their indie-rock sound.
During the interview, the duo discussed the development of "Butterfly," their second EP. The project serves as a focal point for their current promotional efforts as they expand their reach through international media appearances [1, 2].
The conversation also touched upon the broader pop culture landscape. The duo used the platform to say farewell to the "Brat Summer" campaign led by Charli XCX, an era of high-visibility promotion that has influenced recent music trends [1, 2].
By appearing on the France 24 broadcast, the group aims to connect with a global audience. The interview focused on the intersection of their personal distance and their shared artistic vision for the new release [1].
“Witch Post consists of Alaska Reid and Dylan Fraser.”
The collaboration between Alaska Reid and Dylan Fraser exemplifies the growing trend of 'remote bands' that utilize digital tools to bypass geographic limitations. By aligning their promotional cycle with the conclusion of a major cultural moment like 'Brat Summer,' Witch Post is attempting to pivot from a wider pop trend toward their own specific indie-rock identity with the release of 'Butterfly.'
